S
Stockadora
Back to Insider Trading View Full Company Profile

MAX

HEALTHY

MediaAlpha, Inc.

CIK: 0001818383

Strong Sell (90% confidence)

Last activity: 3 days ago

Financial Metrics

As of Dec 31, 2024 (10-K)

Net Income $16.63M
Total Cash $17.27M
Total Debt $153.60M

Insider Roster (5 total, 5 active)

Insider Buys Sells Net Value Holdings
Nonko Eugene
DIRECTOR
 		0 72 -$5.10M
1,469,020 shares
$14.78M
Yi Steven
See Remarks
 		0 40 -$3.51M
2,703,330 shares
$21.59M
Yeh Kuanling Amy
Chief Technology Officer
 		0 4 -$275K
393,662 shares
$4.52M
Cramer Keith
Chief Revenue Officer
 		0 2 -$242K
177,169 shares
$2.02M
COYNE JEFFREY B
GENERAL COUNSEL AND SECRETARY
 		0 1 -$66K
441,783 shares
$5.81M

Recent Transactions

SELL Yi Steven (See Remarks)

4,000 shares @ $7.99

$32K

Feb 11, 2026

Conviction: | View SEC Filing →
SELL Yi Steven (See Remarks)

4,000 shares @ $8.71

$35K

Feb 10, 2026

Conviction: | View SEC Filing →
SELL Yi Steven (See Remarks)

4,000 shares @ $8.74

$35K

Feb 9, 2026

Conviction: | View SEC Filing →
SELL Yi Steven (See Remarks)

4,000 shares @ $8.94

$36K

Feb 4, 2026

Conviction: | View SEC Filing →
SELL Yi Steven (See Remarks)

8,000 shares @ $10.04

$80K

Feb 3, 2026

Conviction: | View SEC Filing →
SELL Nonko Eugene (DIRECTOR)

6,700 shares @ $10.06

$67K

Feb 3, 2026

Conviction: | View SEC Filing →
SELL Nonko Eugene (DIRECTOR)

5,400 shares @ $10.06

$54K

Feb 3, 2026

Conviction: | View SEC Filing →
SELL Yi Steven (See Remarks)

8,000 shares @ $10.32

$83K

Feb 2, 2026

Conviction: | View SEC Filing →
SELL Nonko Eugene (DIRECTOR)

6,700 shares @ $10.36

$69K

Feb 2, 2026

Conviction: | View SEC Filing →
SELL Nonko Eugene (DIRECTOR)

5,400 shares @ $10.35

$56K

Feb 2, 2026

Conviction: | View SEC Filing →
SELL Yi Steven (See Remarks)

8,000 shares @ $10.57

$85K

Jan 28, 2026

Conviction: | View SEC Filing →
SELL Nonko Eugene (DIRECTOR)

6,700 shares @ $10.57

$71K

Jan 28, 2026

Conviction: | View SEC Filing →
SELL Nonko Eugene (DIRECTOR)

5,400 shares @ $10.58

$57K

Jan 28, 2026

Conviction: | View SEC Filing →
SELL Yi Steven (See Remarks)

8,000 shares @ $10.51

$84K

Jan 27, 2026

Conviction: | View SEC Filing →
SELL Nonko Eugene (DIRECTOR)

6,700 shares @ $10.51

$70K

Jan 27, 2026

Conviction: | View SEC Filing →
SELL Nonko Eugene (DIRECTOR)

5,400 shares @ $10.52

$57K

Jan 27, 2026

Conviction: | View SEC Filing →
SELL Yi Steven (See Remarks)

8,000 shares @ $10.89

$87K

Jan 26, 2026

Conviction: | View SEC Filing →
SELL Nonko Eugene (DIRECTOR)

6,700 shares @ $10.85

$73K

Jan 26, 2026

Conviction: | View SEC Filing →
SELL Nonko Eugene (DIRECTOR)

5,400 shares @ $10.87

$59K

Jan 26, 2026

Conviction: | View SEC Filing →
SELL Yi Steven (See Remarks)

8,000 shares @ $11.20

$90K

Jan 22, 2026

Conviction: | View SEC Filing →
SELL Nonko Eugene (DIRECTOR)

6,700 shares @ $11.20

$75K

Jan 22, 2026

Conviction: | View SEC Filing →
SELL Nonko Eugene (DIRECTOR)

5,400 shares @ $11.20

$60K

Jan 22, 2026

Conviction: | View SEC Filing →
SELL Yi Steven (See Remarks)

8,000 shares @ $11.02

$88K

Jan 21, 2026

Conviction: | View SEC Filing →
SELL Nonko Eugene (DIRECTOR)

6,700 shares @ $11.02

$74K

Jan 21, 2026

Conviction: | View SEC Filing →
SELL Nonko Eugene (DIRECTOR)

5,400 shares @ $11.02

$60K

Jan 21, 2026

Conviction: | View SEC Filing →
SELL Yi Steven (See Remarks)

8,000 shares @ $11.20

$90K

Jan 20, 2026

Conviction: | View SEC Filing →
SELL Nonko Eugene (DIRECTOR)

6,700 shares @ $11.21

$75K

Jan 20, 2026

Conviction: | View SEC Filing →
SELL Nonko Eugene (DIRECTOR)

5,400 shares @ $11.21

$61K

Jan 20, 2026

Conviction: | View SEC Filing →
SELL Yeh Kuanling Amy (Chief Technology Officer)

3,000 shares @ $11.48

$34K

Jan 16, 2026

Conviction: | View SEC Filing →
SELL Cramer Keith (Chief Revenue Officer)

10,000 shares @ $11.37

$114K

Jan 15, 2026

Conviction: | View SEC Filing →
SELL Yi Steven (See Remarks)

8,000 shares @ $11.69

$94K

Jan 14, 2026

Conviction: | View SEC Filing →
SELL Nonko Eugene (DIRECTOR)

6,700 shares @ $11.70

$78K

Jan 14, 2026

Conviction: | View SEC Filing →
SELL Nonko Eugene (DIRECTOR)

5,400 shares @ $11.70

$63K

Jan 14, 2026

Conviction: | View SEC Filing →
SELL Yi Steven (See Remarks)

8,000 shares @ $11.37

$91K

Jan 13, 2026

Conviction: | View SEC Filing →
SELL Nonko Eugene (DIRECTOR)

6,700 shares @ $11.38

$76K

Jan 13, 2026

Conviction: | View SEC Filing →
SELL Nonko Eugene (DIRECTOR)

5,400 shares @ $11.38

$61K

Jan 13, 2026

Conviction: | View SEC Filing →
SELL Yi Steven (See Remarks)

8,000 shares @ $11.51

$92K

Jan 12, 2026

Conviction: | View SEC Filing →
SELL Nonko Eugene (DIRECTOR)

6,700 shares @ $11.52

$77K

Jan 12, 2026

Conviction: | View SEC Filing →
SELL Nonko Eugene (DIRECTOR)

5,400 shares @ $11.52

$62K

Jan 12, 2026

Conviction: | View SEC Filing →
SELL Yi Steven (See Remarks)

8,000 shares @ $11.66

$93K

Jan 7, 2026

Conviction: | View SEC Filing →
SELL Nonko Eugene (DIRECTOR)

6,700 shares @ $11.66

$78K

Jan 7, 2026

Conviction: | View SEC Filing →
SELL Nonko Eugene (DIRECTOR)

5,400 shares @ $11.67

$63K

Jan 7, 2026

Conviction: | View SEC Filing →
SELL Yi Steven (See Remarks)

8,000 shares @ $11.87

$95K

Jan 6, 2026

Conviction: | View SEC Filing →
SELL Nonko Eugene (DIRECTOR)

6,700 shares @ $11.87

$80K

Jan 6, 2026

Conviction: | View SEC Filing →
SELL Nonko Eugene (DIRECTOR)

5,400 shares @ $11.87

$64K

Jan 6, 2026

Conviction: | View SEC Filing →
SELL Yi Steven (See Remarks)

8,000 shares @ $11.98

$96K

Jan 5, 2026

Conviction: | View SEC Filing →
SELL Nonko Eugene (DIRECTOR)

6,700 shares @ $11.98

$80K

Jan 5, 2026

Conviction: | View SEC Filing →
SELL Nonko Eugene (DIRECTOR)

5,400 shares @ $11.99

$65K

Jan 5, 2026

Conviction: | View SEC Filing →
SELL Yeh Kuanling Amy (Chief Technology Officer)

3,000 shares @ $12.95

$39K

Jan 2, 2026

Conviction: | View SEC Filing →
SELL Yi Steven (See Remarks)

8,000 shares @ $12.94

$104K

Dec 31, 2025

Conviction: | View SEC Filing →
SELL Nonko Eugene (DIRECTOR)

6,700 shares @ $12.93

$87K

Dec 31, 2025

Conviction: | View SEC Filing →
SELL Nonko Eugene (DIRECTOR)

5,400 shares @ $12.93

$70K

Dec 31, 2025

Conviction: | View SEC Filing →
SELL Yi Steven (See Remarks)

8,000 shares @ $12.79

$102K

Dec 30, 2025

Conviction: | View SEC Filing →
SELL Nonko Eugene (DIRECTOR)

6,700 shares @ $12.79

$86K

Dec 30, 2025

Conviction: | View SEC Filing →
SELL Nonko Eugene (DIRECTOR)

5,400 shares @ $12.80

$69K

Dec 30, 2025

Conviction: | View SEC Filing →
SELL Yi Steven (See Remarks)

8,000 shares @ $12.65

$101K

Dec 29, 2025

Conviction: | View SEC Filing →
SELL Nonko Eugene (DIRECTOR)

6,700 shares @ $12.65

$85K

Dec 29, 2025

Conviction: | View SEC Filing →
SELL Nonko Eugene (DIRECTOR)

5,400 shares @ $12.65

$68K

Dec 29, 2025

Conviction: | View SEC Filing →
SELL Yi Steven (See Remarks)

8,000 shares @ $12.67

$101K

Dec 24, 2025

Conviction: | View SEC Filing →
SELL Nonko Eugene (DIRECTOR)

6,700 shares @ $12.67

$85K

Dec 24, 2025

Conviction: | View SEC Filing →
SELL Nonko Eugene (DIRECTOR)

5,400 shares @ $12.67

$68K

Dec 24, 2025

Conviction: | View SEC Filing →
SELL Yi Steven (See Remarks)

8,000 shares @ $12.68

$101K

Dec 23, 2025

Conviction: | View SEC Filing →
SELL Nonko Eugene (DIRECTOR)

6,700 shares @ $12.68

$85K

Dec 23, 2025

Conviction: | View SEC Filing →
SELL Nonko Eugene (DIRECTOR)

5,400 shares @ $12.68

$68K

Dec 23, 2025

Conviction: | View SEC Filing →
SELL Yi Steven (See Remarks)

8,000 shares @ $12.86

$103K

Dec 22, 2025

Conviction: | View SEC Filing →
SELL Nonko Eugene (DIRECTOR)

6,700 shares @ $12.91

$86K

Dec 22, 2025

Conviction: | View SEC Filing →
SELL Nonko Eugene (DIRECTOR)

5,400 shares @ $12.91

$70K

Dec 22, 2025

Conviction: | View SEC Filing →
SELL Yi Steven (See Remarks)

8,000 shares @ $12.82

$103K

Dec 17, 2025

Conviction: | View SEC Filing →
SELL Nonko Eugene (DIRECTOR)

6,700 shares @ $12.79

$86K

Dec 17, 2025

Conviction: | View SEC Filing →
SELL Nonko Eugene (DIRECTOR)

5,400 shares @ $12.80

$69K

Dec 17, 2025

Conviction: | View SEC Filing →
SELL Yi Steven (See Remarks)

8,000 shares @ $12.67

$101K

Dec 16, 2025

Conviction: | View SEC Filing →
SELL Nonko Eugene (DIRECTOR)

6,700 shares @ $12.74

$85K

Dec 16, 2025

Conviction: | View SEC Filing →
SELL Nonko Eugene (DIRECTOR)

5,400 shares @ $12.74

$69K

Dec 16, 2025

Conviction: | View SEC Filing →
SELL Cramer Keith (Chief Revenue Officer)

10,000 shares @ $12.83

$128K

Dec 15, 2025

Conviction: | View SEC Filing →
SELL Yi Steven (See Remarks)

8,000 shares @ $12.88

$103K

Dec 15, 2025

Conviction: | View SEC Filing →
SELL Nonko Eugene (DIRECTOR)

6,700 shares @ $12.83

$86K

Dec 15, 2025

Conviction: | View SEC Filing →
SELL Nonko Eugene (DIRECTOR)

5,400 shares @ $12.84

$69K

Dec 15, 2025

Conviction: | View SEC Filing →
SELL COYNE JEFFREY B (GENERAL COUNSEL AND SECRETARY)

5,000 shares @ $13.16

$66K

Dec 12, 2025

Conviction: | View SEC Filing →
SELL Yeh Kuanling Amy (Chief Technology Officer)

3,000 shares @ $13.16

$39K

Dec 12, 2025

Conviction: | View SEC Filing →
SELL Yeh Kuanling Amy (Chief Technology Officer)

12,000 shares @ $13.49

$162K

Dec 10, 2025

Conviction: | View SEC Filing →
SELL Yi Steven (See Remarks)

8,000 shares @ $13.50

$108K

Dec 10, 2025

Conviction: | View SEC Filing →
SELL Nonko Eugene (DIRECTOR)

6,700 shares @ $13.49

$90K

Dec 10, 2025

Conviction: | View SEC Filing →
SELL Nonko Eugene (DIRECTOR)

5,400 shares @ $13.50

$73K

Dec 10, 2025

Conviction: | View SEC Filing →
SELL Yi Steven (See Remarks)

8,000 shares @ $13.28

$106K

Dec 9, 2025

Conviction: | View SEC Filing →
SELL Nonko Eugene (DIRECTOR)

6,700 shares @ $13.32

$89K

Dec 9, 2025

Conviction: | View SEC Filing →
SELL Nonko Eugene (DIRECTOR)

5,400 shares @ $13.33

$72K

Dec 9, 2025

Conviction: | View SEC Filing →
SELL Yi Steven (See Remarks)

8,000 shares @ $13.07

$105K

Dec 8, 2025

Conviction: | View SEC Filing →
SELL Nonko Eugene (DIRECTOR)

6,700 shares @ $13.09

$88K

Dec 8, 2025

Conviction: | View SEC Filing →
SELL Nonko Eugene (DIRECTOR)

5,400 shares @ $13.09

$71K

Dec 8, 2025

Conviction: | View SEC Filing →
SELL Yi Steven (See Remarks)

4,711 shares @ $13.19

$62K

Dec 3, 2025

Conviction: | View SEC Filing →
SELL Nonko Eugene (DIRECTOR)

3,921 shares @ $13.20

$52K

Dec 3, 2025

Conviction: | View SEC Filing →
SELL Yi Steven (See Remarks)

3,289 shares @ $13.64

$45K

Dec 3, 2025

Conviction: | View SEC Filing →
SELL Nonko Eugene (DIRECTOR)

3,199 shares @ $13.19

$42K

Dec 3, 2025

Conviction: | View SEC Filing →
SELL Nonko Eugene (DIRECTOR)

2,779 shares @ $13.64

$38K

Dec 3, 2025

Conviction: | View SEC Filing →
SELL Nonko Eugene (DIRECTOR)

2,201 shares @ $13.64

$30K

Dec 3, 2025

Conviction: | View SEC Filing →
SELL Yi Steven (See Remarks)

8,000 shares @ $12.57

$101K

Dec 2, 2025

Conviction: | View SEC Filing →
SELL Nonko Eugene (DIRECTOR)

6,700 shares @ $12.57

$84K

Dec 2, 2025

Conviction: | View SEC Filing →
SELL Nonko Eugene (DIRECTOR)

5,400 shares @ $12.57

$68K

Dec 2, 2025

Conviction: | View SEC Filing →
SELL Yi Steven (See Remarks)

8,000 shares @ $12.60

$101K

Dec 1, 2025

Conviction: | View SEC Filing →
SELL Nonko Eugene (DIRECTOR)

6,700 shares @ $12.61

$84K

Dec 1, 2025

Conviction: | View SEC Filing →

⚠️ Important Disclaimer

• This is AI-generated analysis for educational purposes only, not financial advice.

• Insider trading data is derived from SEC Form 4 filings and may contain errors.

• Always conduct your own research and consult qualified financial advisors before making investment decisions.