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MAX

UNKNOWN

MediaAlpha, Inc.

CIK: 0001818383

Strong Sell (90% confidence)

Last activity: 4 days ago

Financial Metrics

As of Dec 31, 2023 (10-K)

Net Income -$40.42M
Total Debt $8.77M

Insider Roster (5 total, 5 active)

Insider Buys Sells Net Value Holdings
Nonko Eugene
DIRECTOR
 		0 74 -$5.90M
1,055,057 shares
$10.55M
Yi Steven
See Remarks
 		0 53 -$4.14M
3,043,247 shares
$28.65M
Yeh Kuanling Amy
Chief Technology Officer
 		0 7 -$422K
577,879 shares
$5.46M
Cramer Keith
Chief Revenue Officer
 		0 4 -$413K
306,754 shares
$3.04M
COYNE JEFFREY B
GENERAL COUNSEL AND SECRETARY
 		0 2 -$102K
436,783 shares
$3.19M

Recent Transactions

SELL Yeh Kuanling Amy (Chief Technology Officer)

3,000 shares @ $9.44

$28K

Mar 27, 2026

Conviction: | View SEC Filing →
SELL Yi Steven (See Remarks)

4,000 shares @ $9.42

$38K

Mar 25, 2026

Conviction: | View SEC Filing →
SELL Yi Steven (See Remarks)

4,000 shares @ $9.48

$38K

Mar 24, 2026

Conviction: | View SEC Filing →
SELL Yi Steven (See Remarks)

4,000 shares @ $9.67

$39K

Mar 23, 2026

Conviction: | View SEC Filing →
SELL Yi Steven (See Remarks)

4,000 shares @ $9.59

$38K

Mar 18, 2026

Conviction: | View SEC Filing →
SELL Yi Steven (See Remarks)

5,227 shares @ $9.94

$52K

Mar 17, 2026

Conviction: | View SEC Filing →
SELL Nonko Eugene (DIRECTOR)

1,899 shares @ $10.00

$19K

Mar 17, 2026

Conviction: | View SEC Filing →
SELL Nonko Eugene (DIRECTOR)

404 shares @ $10.00

$4K

Mar 17, 2026

Conviction: | View SEC Filing →
SELL Cramer Keith (Chief Revenue Officer)

10,000 shares @ $9.89

$99K

Mar 16, 2026

Conviction: | View SEC Filing →
SELL Yi Steven (See Remarks)

4,000 shares @ $9.93

$40K

Mar 16, 2026

Conviction: | View SEC Filing →
SELL Nonko Eugene (DIRECTOR)

2,444 shares @ $10.00

$24K

Mar 16, 2026

Conviction: | View SEC Filing →
SELL Nonko Eugene (DIRECTOR)

458 shares @ $10.00

$5K

Mar 16, 2026

Conviction: | View SEC Filing →
SELL Yi Steven (See Remarks)

4,000 shares @ $9.68

$39K

Mar 11, 2026

Conviction: | View SEC Filing →
SELL Yi Steven (See Remarks)

4,000 shares @ $9.75

$39K

Mar 10, 2026

Conviction: | View SEC Filing →
SELL Yi Steven (See Remarks)

5,650 shares @ $9.86

$56K

Mar 9, 2026

Conviction: | View SEC Filing →
SELL Nonko Eugene (DIRECTOR)

2,115 shares @ $10.00

$21K

Mar 9, 2026

Conviction: | View SEC Filing →
SELL Nonko Eugene (DIRECTOR)

1,992 shares @ $10.00

$20K

Mar 9, 2026

Conviction: | View SEC Filing →
SELL Yeh Kuanling Amy (Chief Technology Officer)

3,000 shares @ $10.34

$31K

Mar 6, 2026

Conviction: | View SEC Filing →
SELL Yi Steven (See Remarks)

8,000 shares @ $10.07

$81K

Mar 4, 2026

Conviction: | View SEC Filing →
SELL Nonko Eugene (DIRECTOR)

6,700 shares @ $10.02

$67K

Mar 4, 2026

Conviction: | View SEC Filing →
SELL Nonko Eugene (DIRECTOR)

5,400 shares @ $10.02

$54K

Mar 4, 2026

Conviction: | View SEC Filing →
SELL Yi Steven (See Remarks)

8,000 shares @ $10.03

$80K

Mar 3, 2026

Conviction: | View SEC Filing →
SELL Nonko Eugene (DIRECTOR)

6,700 shares @ $10.05

$67K

Mar 3, 2026

Conviction: | View SEC Filing →
SELL Nonko Eugene (DIRECTOR)

5,400 shares @ $10.05

$54K

Mar 3, 2026

Conviction: | View SEC Filing →
SELL Nonko Eugene (DIRECTOR)

59,202 shares @ $10.01

$592K

Mar 2, 2026

Conviction: | View SEC Filing →
SELL Nonko Eugene (DIRECTOR)

48,801 shares @ $10.01

$488K

Mar 2, 2026

Conviction: | View SEC Filing →
SELL Yi Steven (See Remarks)

39,252 shares @ $9.99

$392K

Mar 2, 2026

Conviction: | View SEC Filing →
SELL Nonko Eugene (DIRECTOR)

14,498 shares @ $10.00

$145K

Feb 25, 2026

Conviction: | View SEC Filing →
SELL Nonko Eugene (DIRECTOR)

10,599 shares @ $10.00

$106K

Feb 25, 2026

Conviction: | View SEC Filing →
SELL Yi Steven (See Remarks)

8,748 shares @ $10.00

$88K

Feb 25, 2026

Conviction: | View SEC Filing →
SELL Yi Steven (See Remarks)

4,000 shares @ $9.00

$36K

Feb 25, 2026

Conviction: | View SEC Filing →
SELL Yi Steven (See Remarks)

4,000 shares @ $8.80

$35K

Feb 24, 2026

Conviction: | View SEC Filing →
SELL Yi Steven (See Remarks)

4,000 shares @ $7.75

$31K

Feb 23, 2026

Conviction: | View SEC Filing →
SELL Yi Steven (See Remarks)

4,000 shares @ $7.29

$29K

Feb 19, 2026

Conviction: | View SEC Filing →
SELL Yi Steven (See Remarks)

4,000 shares @ $7.34

$29K

Feb 18, 2026

Conviction: | View SEC Filing →
SELL Cramer Keith (Chief Revenue Officer)

10,000 shares @ $7.16

$72K

Feb 17, 2026

Conviction: | View SEC Filing →
SELL Yi Steven (See Remarks)

4,000 shares @ $7.16

$29K

Feb 17, 2026

Conviction: | View SEC Filing →
SELL Yeh Kuanling Amy (Chief Technology Officer)

12,000 shares @ $7.31

$88K

Feb 13, 2026

Conviction: | View SEC Filing →
SELL COYNE JEFFREY B (GENERAL COUNSEL AND SECRETARY)

5,000 shares @ $7.30

$37K

Feb 13, 2026

Conviction: | View SEC Filing →
SELL Yi Steven (See Remarks)

4,000 shares @ $7.99

$32K

Feb 11, 2026

Conviction: | View SEC Filing →
SELL Yi Steven (See Remarks)

4,000 shares @ $8.71

$35K

Feb 10, 2026

Conviction: | View SEC Filing →
SELL Yi Steven (See Remarks)

4,000 shares @ $8.74

$35K

Feb 9, 2026

Conviction: | View SEC Filing →
SELL Yi Steven (See Remarks)

4,000 shares @ $8.94

$36K

Feb 4, 2026

Conviction: | View SEC Filing →
SELL Yi Steven (See Remarks)

8,000 shares @ $10.04

$80K

Feb 3, 2026

Conviction: | View SEC Filing →
SELL Nonko Eugene (DIRECTOR)

6,700 shares @ $10.06

$67K

Feb 3, 2026

Conviction: | View SEC Filing →
SELL Nonko Eugene (DIRECTOR)

5,400 shares @ $10.06

$54K

Feb 3, 2026

Conviction: | View SEC Filing →
SELL Yi Steven (See Remarks)

8,000 shares @ $10.32

$83K

Feb 2, 2026

Conviction: | View SEC Filing →
SELL Nonko Eugene (DIRECTOR)

6,700 shares @ $10.36

$69K

Feb 2, 2026

Conviction: | View SEC Filing →
SELL Nonko Eugene (DIRECTOR)

5,400 shares @ $10.35

$56K

Feb 2, 2026

Conviction: | View SEC Filing →
SELL Yi Steven (See Remarks)

8,000 shares @ $10.57

$85K

Jan 28, 2026

Conviction: | View SEC Filing →
SELL Nonko Eugene (DIRECTOR)

6,700 shares @ $10.57

$71K

Jan 28, 2026

Conviction: | View SEC Filing →
SELL Nonko Eugene (DIRECTOR)

5,400 shares @ $10.58

$57K

Jan 28, 2026

Conviction: | View SEC Filing →
SELL Yi Steven (See Remarks)

8,000 shares @ $10.51

$84K

Jan 27, 2026

Conviction: | View SEC Filing →
SELL Nonko Eugene (DIRECTOR)

6,700 shares @ $10.51

$70K

Jan 27, 2026

Conviction: | View SEC Filing →
SELL Nonko Eugene (DIRECTOR)

5,400 shares @ $10.52

$57K

Jan 27, 2026

Conviction: | View SEC Filing →
SELL Yi Steven (See Remarks)

8,000 shares @ $10.89

$87K

Jan 26, 2026

Conviction: | View SEC Filing →
SELL Nonko Eugene (DIRECTOR)

6,700 shares @ $10.85

$73K

Jan 26, 2026

Conviction: | View SEC Filing →
SELL Nonko Eugene (DIRECTOR)

5,400 shares @ $10.87

$59K

Jan 26, 2026

Conviction: | View SEC Filing →
SELL Yi Steven (See Remarks)

8,000 shares @ $11.20

$90K

Jan 22, 2026

Conviction: | View SEC Filing →
SELL Nonko Eugene (DIRECTOR)

6,700 shares @ $11.20

$75K

Jan 22, 2026

Conviction: | View SEC Filing →
SELL Nonko Eugene (DIRECTOR)

5,400 shares @ $11.20

$60K

Jan 22, 2026

Conviction: | View SEC Filing →
SELL Yi Steven (See Remarks)

8,000 shares @ $11.02

$88K

Jan 21, 2026

Conviction: | View SEC Filing →
SELL Nonko Eugene (DIRECTOR)

6,700 shares @ $11.02

$74K

Jan 21, 2026

Conviction: | View SEC Filing →
SELL Nonko Eugene (DIRECTOR)

5,400 shares @ $11.02

$60K

Jan 21, 2026

Conviction: | View SEC Filing →
SELL Yi Steven (See Remarks)

8,000 shares @ $11.20

$90K

Jan 20, 2026

Conviction: | View SEC Filing →
SELL Nonko Eugene (DIRECTOR)

6,700 shares @ $11.21

$75K

Jan 20, 2026

Conviction: | View SEC Filing →
SELL Nonko Eugene (DIRECTOR)

5,400 shares @ $11.21

$61K

Jan 20, 2026

Conviction: | View SEC Filing →
SELL Yeh Kuanling Amy (Chief Technology Officer)

3,000 shares @ $11.48

$34K

Jan 16, 2026

Conviction: | View SEC Filing →
SELL Cramer Keith (Chief Revenue Officer)

10,000 shares @ $11.37

$114K

Jan 15, 2026

Conviction: | View SEC Filing →
SELL Yi Steven (See Remarks)

8,000 shares @ $11.69

$94K

Jan 14, 2026

Conviction: | View SEC Filing →
SELL Nonko Eugene (DIRECTOR)

6,700 shares @ $11.70

$78K

Jan 14, 2026

Conviction: | View SEC Filing →
SELL Nonko Eugene (DIRECTOR)

5,400 shares @ $11.70

$63K

Jan 14, 2026

Conviction: | View SEC Filing →
SELL Yi Steven (See Remarks)

8,000 shares @ $11.37

$91K

Jan 13, 2026

Conviction: | View SEC Filing →
SELL Nonko Eugene (DIRECTOR)

6,700 shares @ $11.38

$76K

Jan 13, 2026

Conviction: | View SEC Filing →
SELL Nonko Eugene (DIRECTOR)

5,400 shares @ $11.38

$61K

Jan 13, 2026

Conviction: | View SEC Filing →
SELL Yi Steven (See Remarks)

8,000 shares @ $11.51

$92K

Jan 12, 2026

Conviction: | View SEC Filing →
SELL Nonko Eugene (DIRECTOR)

6,700 shares @ $11.52

$77K

Jan 12, 2026

Conviction: | View SEC Filing →
SELL Nonko Eugene (DIRECTOR)

5,400 shares @ $11.52

$62K

Jan 12, 2026

Conviction: | View SEC Filing →
SELL Yi Steven (See Remarks)

8,000 shares @ $11.66

$93K

Jan 7, 2026

Conviction: | View SEC Filing →
SELL Nonko Eugene (DIRECTOR)

6,700 shares @ $11.66

$78K

Jan 7, 2026

Conviction: | View SEC Filing →
SELL Nonko Eugene (DIRECTOR)

5,400 shares @ $11.67

$63K

Jan 7, 2026

Conviction: | View SEC Filing →
SELL Yi Steven (See Remarks)

8,000 shares @ $11.87

$95K

Jan 6, 2026

Conviction: | View SEC Filing →
SELL Nonko Eugene (DIRECTOR)

6,700 shares @ $11.87

$80K

Jan 6, 2026

Conviction: | View SEC Filing →
SELL Nonko Eugene (DIRECTOR)

5,400 shares @ $11.87

$64K

Jan 6, 2026

Conviction: | View SEC Filing →
SELL Yi Steven (See Remarks)

8,000 shares @ $11.98

$96K

Jan 5, 2026

Conviction: | View SEC Filing →
SELL Nonko Eugene (DIRECTOR)

6,700 shares @ $11.98

$80K

Jan 5, 2026

Conviction: | View SEC Filing →
SELL Nonko Eugene (DIRECTOR)

5,400 shares @ $11.99

$65K

Jan 5, 2026

Conviction: | View SEC Filing →
SELL Yeh Kuanling Amy (Chief Technology Officer)

3,000 shares @ $12.95

$39K

Jan 2, 2026

Conviction: | View SEC Filing →
SELL Yi Steven (See Remarks)

8,000 shares @ $12.94

$104K

Dec 31, 2025

Conviction: | View SEC Filing →
SELL Nonko Eugene (DIRECTOR)

6,700 shares @ $12.93

$87K

Dec 31, 2025

Conviction: | View SEC Filing →
SELL Nonko Eugene (DIRECTOR)

5,400 shares @ $12.93

$70K

Dec 31, 2025

Conviction: | View SEC Filing →
SELL Yi Steven (See Remarks)

8,000 shares @ $12.79

$102K

Dec 30, 2025

Conviction: | View SEC Filing →
SELL Nonko Eugene (DIRECTOR)

6,700 shares @ $12.79

$86K

Dec 30, 2025

Conviction: | View SEC Filing →
SELL Nonko Eugene (DIRECTOR)

5,400 shares @ $12.80

$69K

Dec 30, 2025

Conviction: | View SEC Filing →
SELL Yi Steven (See Remarks)

8,000 shares @ $12.65

$101K

Dec 29, 2025

Conviction: | View SEC Filing →
SELL Nonko Eugene (DIRECTOR)

6,700 shares @ $12.65

$85K

Dec 29, 2025

Conviction: | View SEC Filing →
SELL Nonko Eugene (DIRECTOR)

5,400 shares @ $12.65

$68K

Dec 29, 2025

Conviction: | View SEC Filing →
SELL Yi Steven (See Remarks)

8,000 shares @ $12.67

$101K

Dec 24, 2025

Conviction: | View SEC Filing →
SELL Nonko Eugene (DIRECTOR)

6,700 shares @ $12.67

$85K

Dec 24, 2025

Conviction: | View SEC Filing →
SELL Nonko Eugene (DIRECTOR)

5,400 shares @ $12.67

$68K

Dec 24, 2025

Conviction: | View SEC Filing →

⚠️ Important Disclaimer

• This is AI-generated analysis for educational purposes only, not financial advice.

• Insider trading data is derived from SEC Form 4 filings and may contain errors.

• Always conduct your own research and consult qualified financial advisors before making investment decisions.