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VITL

STRONG

Vital Farms, Inc.

CIK: 0001579733

Strong Sell (70% confidence)

Last activity: 1 weeks ago

Financial Metrics

As of Dec 29, 2024 (10-K)

Revenue $471.86M
Total Cash $150.60M
Current Ratio 3.13

Insider Roster (2 total, 2 active)

Insider Buys Sells Net Value Holdings
OHAYER MATTHEW
EXECUTIVE CHAIRPERSON
0 7 -$2.33M
6,342,790 shares
$176.77M
Diez-Canseco Russell
PRESIDENT AND CEO
0 1 -$587K
649,684 shares
$22.77M

Recent Transactions

SELL OHAYER MATTHEW (EXECUTIVE CHAIRPERSON)

18,400 shares @ $27.87

$513K

Feb 2, 2026

Conviction: | View SEC Filing →
SELL OHAYER MATTHEW (EXECUTIVE CHAIRPERSON)

1,600 shares @ $28.33

$45K

Feb 2, 2026

Conviction: | View SEC Filing →
SELL OHAYER MATTHEW (EXECUTIVE CHAIRPERSON)

12,516 shares @ $31.27

$391K

Jan 2, 2026

Conviction: | View SEC Filing →
SELL OHAYER MATTHEW (EXECUTIVE CHAIRPERSON)

12,484 shares @ $30.43

$380K

Jan 2, 2026

Conviction: | View SEC Filing →
SELL Diez-Canseco Russell (PRESIDENT AND CEO)

16,734 shares @ $35.05

$587K

Dec 15, 2025

Conviction: | View SEC Filing →
SELL OHAYER MATTHEW (EXECUTIVE CHAIRPERSON)

5,000 shares @ $35.25

$176K

Dec 15, 2025

Conviction: | View SEC Filing →
SELL OHAYER MATTHEW (EXECUTIVE CHAIRPERSON)

20,927 shares @ $33.07

$692K

Dec 1, 2025

Conviction: | View SEC Filing →
SELL OHAYER MATTHEW (EXECUTIVE CHAIRPERSON)

4,073 shares @ $33.67

$137K

Dec 1, 2025

Conviction: | View SEC Filing →

⚠️ Important Disclaimer

• This is AI-generated analysis for educational purposes only, not financial advice.

• Insider trading data is derived from SEC Form 4 filings and may contain errors.

• Always conduct your own research and consult qualified financial advisors before making investment decisions.