Back to Insider Trading View Full Company Profile

VITL

STRONG

Vital Farms, Inc.

CIK: 0001579733

Strong Sell (90% confidence)

Last activity: 3 weeks ago

Financial Metrics

As of Dec 28, 2025 (10-K)

Revenue $759.44M
Net Income $2.38M
Total Cash $29.54M
Total Debt $5.06M
Debt/Equity 0.01
Current Ratio 2.16

Insider Roster (4 total, 4 active)

Insider Buys Sells Net Value Holdings
OHAYER MATTHEW
OTHER
0 7 -$2.22M
6,321,190 shares
$128.51M
Diez-Canseco Russell
PRESIDENT AND CEO
0 1 -$587K
649,684 shares
$22.77M
Cyr William B.
OTHER
1 0 $98K
7,794 shares
$161K
Khoury Karl
OTHER
1 0 $92K
119,789 shares
$2.21M

Recent Transactions

BUY Khoury Karl (OTHER)

5,000 shares @ $18.45

$92K

Mar 9, 2026

Conviction: | View SEC Filing →
SELL OHAYER MATTHEW (OTHER)

20,000 shares @ $20.33

$407K

Mar 2, 2026

Conviction: | View SEC Filing →
SELL OHAYER MATTHEW (OTHER)

15,000 shares @ $20.33

$305K

Mar 2, 2026

Conviction: | View SEC Filing →
BUY Cyr William B. (OTHER)

4,750 shares @ $20.70

$98K

Mar 2, 2026

Conviction: | View SEC Filing →
SELL OHAYER MATTHEW (EXECUTIVE CHAIRPERSON)

18,400 shares @ $27.87

$513K

Feb 2, 2026

Conviction: | View SEC Filing →
SELL OHAYER MATTHEW (EXECUTIVE CHAIRPERSON)

1,600 shares @ $28.33

$45K

Feb 2, 2026

Conviction: | View SEC Filing →
SELL OHAYER MATTHEW (EXECUTIVE CHAIRPERSON)

12,516 shares @ $31.27

$391K

Jan 2, 2026

Conviction: | View SEC Filing →
SELL OHAYER MATTHEW (EXECUTIVE CHAIRPERSON)

12,484 shares @ $30.43

$380K

Jan 2, 2026

Conviction: | View SEC Filing →
SELL Diez-Canseco Russell (PRESIDENT AND CEO)

16,734 shares @ $35.05

$587K

Dec 15, 2025

Conviction: | View SEC Filing →
SELL OHAYER MATTHEW (EXECUTIVE CHAIRPERSON)

5,000 shares @ $35.25

$176K

Dec 15, 2025

Conviction: | View SEC Filing →

⚠️ Important Disclaimer

• This is AI-generated analysis for educational purposes only, not financial advice.

• Insider trading data is derived from SEC Form 4 filings and may contain errors.

• Always conduct your own research and consult qualified financial advisors before making investment decisions.