HOG
STRONGHARLEY-DAVIDSON, INC.
CIK: 0000793952
Buy
(70% confidence)
Last activity: 2 weeks ago
Financial Metrics
As of Dec 31, 2025 (10-K)
Revenue $5.76B
Net Income $455.36M
Total Cash $3.09B
Total Debt $3.22B
Debt/Equity 1.82
Current Ratio 2.10
Trend Signals
CEO Buy STRONG
CEO buying activity
3 weeks ago
Insider Roster (5 total, 5 active)
| Insider | Buys | Sells | Net Value | Holdings |
|---|---|---|---|---|
| Starrs Artie President & CEO | 1 | 0 | $287K | 15,000 shares $287K |
| FARLEY JR JAMES D DIRECTOR | 0 | 1 | -$121K | 16,205.41 shares $303K |
| Do Charles Sr. Vice President, HDFSI | 0 | 1 | -$77K | 183 shares $3K |
| Flees Lori Ann DIRECTOR | 1 | 0 | $76K | 11,208 shares $212K |
| Masood Rafeh DIRECTOR | 1 | 0 | $50K | 7,480 shares $135K |
Recent Transactions
SELL Do Charles (Sr. Vice President, HDFSI)
4,241 shares @ $18.09
$77K
Mar 12, 2026
Conviction: |
View SEC Filing →
BUY Starrs Artie (President & CEO)
15,000 shares @ $19.10
$287K
Mar 9, 2026
Conviction: |
View SEC Filing →
BUY Flees Lori Ann (DIRECTOR)
4,000 shares @ $18.89
$76K
Mar 9, 2026
Conviction: |
View SEC Filing →
BUY Masood Rafeh (DIRECTOR)
2,775 shares @ $18.00
$50K
Feb 27, 2026
Conviction: |
View SEC Filing →
SELL FARLEY JR JAMES D (DIRECTOR)
6,454 shares @ $18.71
$121K
Feb 25, 2026
Conviction: |
View SEC Filing →
⚠️ Important Disclaimer
• This is AI-generated analysis for educational purposes only, not financial advice.
• Insider trading data is derived from SEC Form 4 filings and may contain errors.
• Always conduct your own research and consult qualified financial advisors before making investment decisions.