SPECIFICITY, INC. Annual Report - How They Did This Year

I’ve put together this guide to help you understand how SPECIFICITY, INC. performed this year. My goal is to turn complex filing data into clear information so you can decide if this company belongs in your portfolio.

1. What does this company do?

Specificity, Inc. is a digital marketing firm based in Lakewood Ranch, Florida. They act as a "tech-first" agency that helps businesses find customers online. They use specialized data, like mobile device IDs, to help companies target ads accurately and avoid wasting money on ads nobody sees.

They operate three main services:

• Tradigital Partners: A "white-label" service providing tech for other ad agencies. This brought in $1,240,000, making up most of the company's $1,850,000 total annual revenue.
• Put-Thru: A marketing platform for small-to-medium-sized businesses. This earned $610,000, mostly from monthly client retainers.
• PickPocket: A DIY tool for small business owners. While fully built, it hasn't earned any money yet, despite $125,000 in development costs sitting on the books.

2. Their "Two-Pronged" Strategy

The company also acts as a "tech incubator." They take ownership stakes in new marketing technologies and use their own team to help those businesses grow. Their goal is to spin these projects off later and profit from the sale. They currently hold a 20% stake in two early-stage startups, valued at $250,000. These assets are difficult to sell quickly and have not yet paid any dividends.

3. Financial health: The "Going Concern" Warning

This is the most important part of the report. For the year ending December 31, 2025, the company lost $473,147. They burned through about $90,000 in cash every month just to operate.

Because they aren't making enough money to cover their costs, auditors issued a "going concern" warning. This means there is real doubt about whether the company can survive the next 12 months without raising more cash. They are currently relying on a $5 million agreement to sell shares at a discount to stay afloat. For you as an investor, this is a major red flag: if they keep selling stock to pay bills, they issue more shares, which reduces your ownership percentage. At year-end, the company had only $145,000 in cash left.

4. Future outlook

The company is targeting mid-sized clients in the Tampa and New England markets. They believe these clients will stay longer, paying an average of $5,100 per month. They have also automated internal work to onboard clients faster and cheaper. They aim to cut the cost of acquiring new customers by 15% next year. Management hopes to reach $3.5 million in annual revenue by late 2026 to stop losing money.

5. Key risks

• Survival Risk: The "going concern" warning is serious. Their future depends on raising more cash and eventually turning a profit.
• Thinly Traded: Because they trade on the OTC market, the stock is hard to buy or sell quickly without causing big price swings.
• Competition: They compete against giants like Accenture and Deloitte, who have much larger budgets and more established clients.
• Customer Concentration: Their top three clients provide 45% of their total revenue. Losing even one would hurt the company and likely force them to raise emergency cash.

Final Thought for Your Portfolio: When looking at a company with a "going concern" warning, it is helpful to weigh the potential upside of their new automation and revenue targets against the very real risk of share dilution and liquidity issues. If you are considering an investment, keep a close eye on their quarterly cash flow reports to see if they are actually hitting those $3.5 million revenue goals or if they are continuing to rely on selling more stock to keep the lights on.