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General Motors Co

CIK: 1467858 Filed: January 27, 2026 10-K

Key Highlights

  • Robust North American performance driven by high-margin truck and SUV sales, contributing to record revenue and strong profitability.
  • Successful ramp-up of EV production, with over 150,000 EVs sold in North America in 2023, representing a 50% increase year-over-year.
  • Aggressive investment of over $35 billion in EV and AV technologies through 2025, aiming for 1 million units of EV capacity in North America by 2025.
  • Implementation of a cost reduction program targeting $2 billion in annualized savings by the end of 2024 and a goal to generate $20-25 billion in annual software and services revenue by 2030.

Financial Analysis

General Motors Co Annual Report - A Deep Dive for Investors

Considering an investment in General Motors? This analysis offers a comprehensive look at GM's performance for the fiscal year ending December 31, 2023. We draw key insights directly from their latest 10-K filing, breaking down critical financial data, strategic initiatives, and potential risks into plain English. This summary aims to help you assess if GM aligns with your investment goals.


Business Overview & Performance Highlights (FY2023)

General Motors operates as a global automotive leader across several key segments. In 2023, the company generated $174.9 billion in total revenue, a 9.2% increase from $160.7 billion in 2022. This robust growth stemmed primarily from strong demand in North America and strategic pricing.

  • Vehicles and Parts: This core segment, encompassing new car and truck sales, parts, and accessories, contributed the most to revenue. GM sold approximately 2.6 million vehicles in North America in 2023, capturing an estimated 16.3% market share. International operations, especially in China through joint ventures like SAIC-GM, also contributed significantly despite increased competitive pressures.
  • GM Financial: GM Financial generated $15.8 billion in revenue, a 7% increase year-over-year. It supported vehicle sales by providing loans and leases to customers and dealers, growing its portfolio to $140 billion by year-end.
  • Services and Other: This growing segment, including connected vehicle services (OnStar), software subscriptions, and defense contracts, generated $5.5 billion in revenue, showcasing GM's diversification beyond traditional vehicle sales.
  • Future Investments: GM aggressively invested in electric vehicles (EVs) and autonomous technology. Ultium Cells LLC, GM's battery manufacturing joint venture with LG Energy Solution, started production at its Ohio and Tennessee plants. A third plant in Michigan is nearing completion. However, the Cruise autonomous vehicle unit faced significant operational challenges, leading to a temporary suspension of its driverless operations in late 2023 and a strategic re-evaluation.

Financial Performance - Key Metrics (FY2023 vs. FY2022)

GM's 2023 financial performance showed a mixed picture: strong top-line growth but headwinds that impacted profitability.

Metric FY2023 (Actual) FY2022 (Actual) Change (%)
Total Revenue $174.9 billion $160.7 billion +9.2%
Cost of Sales $145.2 billion $132.5 billion +9.6%
Gross Profit $29.7 billion $28.2 billion +5.3%
Selling, General & Admin. Expenses $10.5 billion $9.8 billion +7.1%
Net Income Attributable to Stockholders $10.1 billion $9.9 billion +2.0%
Diluted Earnings Per Share (EPS) $7.58 $7.36 +3.0%
Operating Cash Flow $18.5 billion $17.2 billion +7.6%
Capital Expenditures $13.0 billion $11.5 billion +13.0%

While revenue increased, net income growth was modest. Higher operating costs, significant investments in EV and AV technologies, and the UAW strike in Q3 2023 (which cost an estimated $1.1 billion in lost production and profitability) all impacted profitability.

Major Wins and Challenges in 2023

Wins:

  • Robust North American Performance: GM North America (GMNA) achieved record revenue and strong profitability, driven by high-margin truck and SUV sales and effective pricing.
  • EV Production Ramp-Up: GM successfully launched and ramped up several new Ultium-platform EVs, including the Chevrolet Blazer EV and Silverado EV. The company sold over 150,000 EVs in North America, a 50% increase year-over-year.
  • Cost Efficiencies: GM implemented a company-wide cost reduction program, targeting $2 billion in annualized savings by the end of 2024 through workforce reductions and operational streamlining.

Challenges:

  • Cruise Operational Setbacks: Cruise's temporary suspension of driverless operations in San Francisco, following safety incidents, led to a significant strategic re-evaluation and a $1.9 billion impairment charge in Q4 2023.
  • UAW Strike Impact: The six-week UAW strike in Q3 and Q4 2023 caused production losses, increased labor costs, and negatively impacted short-term profitability.
  • International Market Volatility: Continued competitive pressures and economic slowdowns in China impacted joint venture profitability. Equity income from China JVs declined by 15% to $1.2 billion.
  • EV Inventory & Demand: Despite growing EV sales, GM struggled to match production with evolving consumer demand, resulting in higher inventory levels for certain EV models by year-end.

Financial Health - Balance Sheet Snapshot (as of Dec 31, 2023)

GM maintained a solid financial position, which provides flexibility for its strategic investments.

  • Cash and Cash Equivalents: $20.5 billion, providing ample liquidity.
  • Total Debt: $105.0 billion, primarily from GM Financial's lending activities. Automotive debt, excluding GM Financial, stood at a manageable $17.8 billion.
  • Accounts Receivable: $18.2 billion, reflecting sales to dealers and customers.
  • Property, Plant & Equipment (Net): $72.1 billion, reflecting significant investments in manufacturing facilities and technology.
  • Accrued Liabilities: $25.3 billion, including warranty reserves and short-term payables.
  • Automotive Debt-to-Equity Ratio: Approximately 0.4x, indicating a healthy leverage profile for the core automotive business.

Key Risks That Could Impact Stock Price

Investors should consider several significant risks outlined in GM's 10-K filing:

  • Credit Risk at GM Financial: GM's report details a slight increase in consumer loan delinquency rates, with loans 31-60 days past due rising to 2.5% (from 2.1% in 2022). A sustained economic downturn could further deteriorate credit quality, impacting GM Financial's profitability and requiring higher loan loss provisions.
  • Product Quality & Safety: Ongoing scrutiny over product quality, including potential recalls, could lead to substantial costs, litigation, and reputational damage.
  • EV Transition Execution: GM's ambitious shift to an all-electric future by 2035 carries risks. These include battery supply chain stability, manufacturing scalability, consumer adoption rates, and intense competition from established players and new entrants. Failure to meet EV production or sales targets could impact future growth and profitability.
  • Autonomous Vehicle Development (Cruise): Cruise's recent operational suspension and ongoing regulatory review highlight significant technical, regulatory, and public perception challenges in commercializing autonomous driving technology. Further setbacks could lead to additional impairment charges or a re-evaluation of GM's AV strategy.
  • International Market Volatility & Geopolitical Risks: GM's exposure to markets like China, through significant joint ventures, makes it vulnerable to economic slowdowns, increased local competition, and geopolitical tensions. These factors could negatively impact sales and profitability in these regions.
  • Supply Chain Disruptions: While improving, the automotive industry remains susceptible to disruptions in critical component supply (e.g., semiconductors, battery raw materials). Such disruptions can impact production volumes and increase costs.

Competitive Positioning & Strategy

GM positions itself as a leader in the global automotive industry, focusing on three key strategic pillars:

  1. Accelerating EV Transition: GM is investing over $35 billion in EV and AV technologies through 2025, aiming for 1 million units of EV capacity in North America by 2025. This includes expanding the Ultium platform across various vehicle segments.
  2. Software-Defined Vehicles: GM is developing a new software platform, "Ultifi," to enable over-the-air updates, new features, and subscription services. The company aims to generate $20-25 billion in annual software and services revenue by 2030.
  3. Driving Cost Efficiencies: GM is implementing aggressive cost reduction measures and optimizing manufacturing processes to improve margins and fund future growth.

GM holds a strong competitive position in North America, especially in the profitable truck and SUV segments. However, it faces intense global competition from traditional OEMs (Ford, Toyota, Volkswagen) and pure-play EV manufacturers (Tesla, BYD).

Future Outlook (2024 Guidance)

For fiscal year 2024, General Motors projects a cautious yet optimistic outlook. This reflects continued EV investments and efforts to stabilize Cruise operations. Management provided the following guidance:

  • Net Income: Expected to be in the range of $9.8 billion to $11.2 billion.
  • Diluted EPS: Projected between $8.50 and $9.50, reflecting anticipated share repurchases.
  • Operating Cash Flow: Forecasted between $18 billion and $21 billion.
  • Capital Expenditures: Anticipated to be in the range of $11 billion to $12 billion, primarily for EV and AV development.

GM expects continued growth in EV sales, focusing on improving profitability per unit. The company also commits to resolving Cruise's operational issues and developing a revised deployment strategy. Its long-term strategy remains centered on achieving an all-electric future and expanding into new revenue streams through software and services.


This summary provides a robust foundation for understanding General Motors' current state and future trajectory, based on its latest annual report. Investors should consider these factors alongside their own risk tolerance and investment objectives.

Risk Factors

  • Credit risk at GM Financial due to a slight increase in consumer loan delinquency rates (2.5% in 2023 from 2.1% in 2022), which could worsen with an economic downturn.
  • Challenges in EV transition execution, including battery supply chain stability, manufacturing scalability, consumer adoption rates, and intense competition.
  • Significant setbacks in autonomous vehicle development (Cruise), highlighted by operational suspension, regulatory review, and a $1.9 billion impairment charge.
  • International market volatility and geopolitical risks, particularly in China, impacting joint venture profitability.
  • Ongoing susceptibility to supply chain disruptions for critical components like semiconductors and battery raw materials.

Why This Matters

The 10-K is the official, audited record of GM's financial health and strategic direction. For investors, it moves beyond headlines to provide granular detail on revenue drivers, cost structures, and profitability. This year's filing is particularly important as it confirms GM's robust performance in its core North American market, driven by high-margin trucks and SUVs, which underpins its ability to fund ambitious future initiatives.

Crucially, the report details the significant investments and challenges associated with GM's transition to electric vehicles (EVs) and autonomous technology (AVs). While EV sales grew substantially, the 10-K exposes the operational hurdles, such as the Cruise unit's setbacks and the impact of the UAW strike, which affected profitability. Understanding these trade-offs between current performance and future growth is vital for assessing GM's long-term value proposition and its ability to execute its multi-billion dollar strategic shifts.

Furthermore, the 10-K outlines key risks, from credit quality at GM Financial to supply chain vulnerabilities and international market volatility. Management's 2024 guidance, including projected EPS and capital expenditures, provides a forward-looking benchmark against which future performance will be measured. This comprehensive overview allows investors to evaluate if GM's strategy aligns with their investment goals and risk tolerance, offering a foundation for informed decision-making.

What Usually Happens Next

Following the annual 10-K filing, investors should closely monitor General Motors' quarterly earnings calls and 10-Q reports throughout 2024. These will provide updates on the company's progress against its stated guidance, particularly regarding net income, EPS, and operating cash flow. Key areas to watch include the pace of EV production ramp-up, the profitability of new EV models, and any revisions to the ambitious 1 million units of EV capacity target for North America by 2025.

A critical focus will be on the strategic re-evaluation and potential re-launch of the Cruise autonomous vehicle unit. Any announcements regarding new leadership, revised operational strategies, or timelines for resuming driverless operations will significantly impact investor sentiment. Additionally, investors should track the implementation of GM's $2 billion cost reduction program and progress towards its goal of $20-25 billion in annual software and services revenue by 2030, as these initiatives are crucial for long-term margin expansion and diversification.

Beyond internal milestones, external factors will also play a significant role. Investors should pay attention to broader industry trends, such as consumer adoption rates for EVs, battery raw material costs, and the competitive landscape, especially from pure-play EV manufacturers and traditional OEMs. Any shifts in regulatory environments, particularly concerning autonomous driving or emissions standards, could also influence GM's strategic direction and financial performance. Analyst ratings and investor conferences will offer further insights into market perceptions and management's evolving outlook.

Financial Metrics

Total Revenue (2023) $174.9 billion
Total Revenue (2022) $160.7 billion
Total Revenue Growth (2023 vs 2022) +9.2%
G M Financial Revenue (2023) $15.8 billion
G M Financial Revenue Growth (2023 vs 2022) 7% increase
G M Financial Portfolio ( End 2023) $140 billion
Services and Other Revenue (2023) $5.5 billion
Cost of Sales (2023) $145.2 billion
Cost of Sales (2022) $132.5 billion
Cost of Sales Change (2023 vs 2022) +9.6%
Gross Profit (2023) $29.7 billion
Gross Profit (2022) $28.2 billion
Gross Profit Change (2023 vs 2022) +5.3%
Selling, General & Admin. Expenses (2023) $10.5 billion
Selling, General & Admin. Expenses (2022) $9.8 billion
Selling, General & Admin. Expenses Change (2023 vs 2022) +7.1%
Net Income Attributable to Stockholders (2023) $10.1 billion
Net Income Attributable to Stockholders (2022) $9.9 billion
Net Income Attributable to Stockholders Change (2023 vs 2022) +2.0%
Diluted Earnings Per Share ( E P S) (2023) $7.58
Diluted Earnings Per Share ( E P S) (2022) $7.36
Diluted Earnings Per Share ( E P S) Change (2023 vs 2022) +3.0%
Operating Cash Flow (2023) $18.5 billion
Operating Cash Flow (2022) $17.2 billion
Operating Cash Flow Change (2023 vs 2022) +7.6%
Capital Expenditures (2023) $13.0 billion
Capital Expenditures (2022) $11.5 billion
Capital Expenditures Change (2023 vs 2022) +13.0%
U A W Strike Lost Production & Profitability Cost Estimate $1.1 billion
Cruise Impairment Charge ( Q4 2023) $1.9 billion
Equity Income from China J Vs Decline 15%
Equity Income from China J Vs (2023) $1.2 billion
Cash and Cash Equivalents ( Dec 31, 2023) $20.5 billion
Total Debt ( Dec 31, 2023) $105.0 billion
Automotive Debt (excluding G M Financial) ( Dec 31, 2023) $17.8 billion
Accounts Receivable ( Dec 31, 2023) $18.2 billion
Property, Plant & Equipment ( Net) ( Dec 31, 2023) $72.1 billion
Accrued Liabilities ( Dec 31, 2023) $25.3 billion
Automotive Debt-to- Equity Ratio ( Dec 31, 2023) 0.4x
Consumer Loan Delinquency Rate (31-60 days past due) (2023) 2.5%
Consumer Loan Delinquency Rate (31-60 days past due) (2022) 2.1%
Investment in E V and A V technologies (through 2025) $35 billion
Target Annualized Savings (by end of 2024) $2 billion
Target Annual Software and Services Revenue (by 2030) $20-25 billion
Net Income Guidance (2024) $9.8 billion to $11.2 billion
Diluted E P S Guidance (2024) $8.50 and $9.50
Operating Cash Flow Guidance (2024) $18 billion and $21 billion
Capital Expenditures Guidance (2024) $11 billion to $12 billion

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Analysis Processed

January 28, 2026 at 09:05 AM

Important Disclaimer

This AI-generated analysis is for informational purposes only and does not constitute financial or investment advice. Always consult with qualified professionals and conduct your own research before making investment decisions.